Marketing at Mortgage Cadence

Description: I joined the marketing team at Mortgage Cadence to help establish structure and bring leading practices to the organization. Through my role, I focused on content marketing. I started by creating a marketing message house to ground the strategy in the client's business objectives. I then executed on the strategy by partnering with the sales team and collaborating across product, legal, contractors such as agency partners and a journalist kept on retainer, and thought leaders at the company to bring blog posts, white papers, press releases, webinar events and other external facing marketing assets to life. 

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I established the organization's first marketing content calendar where metrics across each distribution channel were tracked to understand performance and foster continuous improvement amongst the marketing team. After overseeing the review and approval process, I would also publish and release marketing content across a variety of distribution channels. These distribution channels included LinkedIn, Twitter, the company's website blog (WordPress), email, PR and other industry press outlets (Business Wire, Housing Wire, etc.) and partnering organization's distribution channels.