Social Media Marketing & Digital Storytelling

Description: Every year, the business organization I was apart of during college, Phi Gamma Nu Professional Business Fraternity (PGN), hosts an national conference for the student executive boards across PGN's19 university chapters. Through this volunteer opportunity, I demonstrated thought leadership in marketing and storytelling by collaborating with another alumna to create a workshop presentation on leading practices for social media marketing and digital storytelling based on our professional experiences in the space. We provided actionable tips and frameworks on how to execute campaigns that drive both internal culture and external reach for each university chapter while supporting the PGN Nationals. I also created supporting take-away assets for the student executive boards to leverage and implement when they return to their chapters.